More than 50 years of history !

Midas was created in 1956 in the town of Macon, Georgia (USA). Replacing exhaust pipes within 30 minutes was the revolutionary idea that gave birth to a brand that is now present worldwide. The second revolutionary idea was to develop a network through franchising. One year later, 100 franchised repair shops were created in 40 states. The Muffler Installation Dealers Associated Service (MIDAS) was born.

During the 60’s, Midas started its international development in Canada, Australia and Mexico. In 1975, Midas crossed the Atlantic sea and opened in Belgium, then in France (1976).Since the European expansion continues with successful introductions in Spain, Italy, Austria, Poland, Portugal and Morocco.

In 2004, the Europe and Latin America divisions joined the Norauto Groupe.(www.norautogroupe.com)

The keys to the company’s success are clear: appointment-free service, speed of execution and price transparency, provided for all vehicles, irrespective of make. Midas adopted a franchise system from the very outset, a real innovation at that time. As truly independent business owners, the Midas franchisees are driven by the entrepreneurial spirit, a taste for business and a sense of customer service. Midas supports its franchisees on a day-to-day basis and involves them in all the strategic decisions taken by the company.

More than half a century of innovation at the service of motorists! In this profession where technology and consumer patterns are subject to constant change, Midas regularly updates its offering and its customer relations.

Our services.

The range of services has grown over the years from the installation of exhaust pipes and shock absorbers to oil changes, brake repair services, maintenance packages, tires and alignment, air conditioning systems, batteries and recently short-term vehicle rentals. Quality, trust and local service are the three pillars underlying Midas’ business model, allowing it to look forward ambitiously to the next 50 years !

Our philosophy.

Midas is a leader in more than automotive products and services. Building consumer trust is at the heart of our brand. Midas and our franchisees work every day to earn that trust by providing expertise, responsiveness and value to every customer, every time.

Our mission.

To become our customer‘s most trusted professional and first choice.

Our values :

1. Be N°1 in Car Service for every single customer.
2. To innovate and to grow as a customer satisfaction goal.
3. To respect our people and to respect our values as a key to trustfulness.
4. The Success is based on the commitment of everyone.

Midas Europe and South America Key figures (2006) :

8 countries : France, Spain, Belgium, Italy, Austria, Poland, Portugal, Morocco, Brazil
630 shops.
85% are franchised.

+ 315 million euros in retail sales (excluding VAT)
+ 2 million customers
+ 3 million repairs
838 employees (excluding franchisees)

Sustainable development

Midas Europe is committed to help its employees, franchisees and customers embark upon a sustainable development approach. For information on Midas Sustainable Development policy, please download the 2007 report.

Midas Worldwide:

18 countries
2700 shops
11 master franchises

More information : www.midas.com/about/aroundthe world.aspx